![]() ![]() Kevin O’Leary’s profile, written in the third person, reads as a standard professional biography. Note that her profile headline, on the other hand, is simple and straightforward. His job title tells most visitors all they need to know.Īndi Pimentel does a fine job weaving her personality traits into her description, providing a stark contrast to Kevin O'Leary's summary that follows. Satya Nadella’s about section, on the other hand, is a one-line mission statement. As a result, his summary doubles as a sales pitch, so to speak. Neil Patel, for example, is an entrepreneur who is looking to grow his brand and drive traffic to his website. When it comes to length, how much information you choose to include in your LinkedIn summary is up to you.ĭepending on your goals, your summary can be very brief or quite comprehensive. ![]() Which individuals would you feel most comfortable reaching out to?.Which LinkedIn summaries seem more personal?.Writing about yourself in the third person can be awkward.īy eliminating that barrier and writing about yourself in a way that you would naturally speak, you'll be able to build a stronger rapport with your connections.Īs a result, your profile visitors will be more receptive to what you are saying and be more likely to engage with you.Īs you make your decision, consider the tone of the following LinkedIn summaries written in the first person and contrast them with profiles you have seen written in the third person. Simply put, first-person writing comes off as more personal and authentic. Your LinkedIn profile's about section is one of the first things visitors see when they land on your homepage, so you want to make sure it leaves a positive impression.Ĭlients often ask us whether their LinkedIn summary should be written in the first person or third person.īecause LinkedIn is a professional social network, we recommend writing your about section in the first person (and always including a photo). We recommend writing your LinkedIn summary in the first person, as it's more personal
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